Android's Latest Feature: Bringing Users Back to Your Apps


In today's fast-paced digital landscape, app developers face an uphill battle to keep users engaged and returning to their apps. Recognizing this challenge, Google is rolling out a revolutionary new feature for Android devices: Collections. This groundbreaking feature is designed to revolutionize the way users interact with apps, driving them back to your apps with renewed enthusiasm.

What are Collections?

Simply put, Collections are customizable shortcuts that allow users to group related apps and content into a single, easily accessible location. Users can create tailored Collections based on their specific interests, needs, or activities. For example, a user could create a "Productivity" Collection that includes work-related apps, or a "Entertainment" Collection that houses their favorite games and streaming services.

How Collections Benefit App Developers

Collections provide an array of benefits for app developers:

  • Increased User Engagement: Collections make it effortless for users to access your app, enhancing engagement and encouraging regular usage.
  • Improved Discoverability: By grouping your app with related apps, Collections increase its visibility and make it easier for users to discover new features or content.
  • Personalized Experience: Collections cater to users' individual preferences, creating a more customized and satisfying experience.
  • Multi-App Interactions: Collections foster seamless interaction between multiple apps, allowing users to switch between tasks quickly and conveniently.

Key Features of Collections

  • Customization: Users can create, name, and personalize their Collections according to their preferences.
  • Multi-App Grouping: Collections allow for the grouping of multiple apps, including both first-party and third-party apps.
  • Content Aggregation: In addition to apps, Collections can also aggregate related content, such as widgets, links, and documents.
  • Contextual Relevance: Collections can be tailored to specific contexts, such as work, home, or travel.
  • Quick Access: Collections are conveniently placed in the launcher, providing instant access to grouped apps and content.

How Collections Work

Using Collections is incredibly intuitive:

  1. Creation: Users create a new Collection from the launcher menu or the App Drawer.
  2. Customization: Collections can be named, assigned icons, and filled with desired apps and content.
  3. Access: Created Collections are displayed in the launcher, providing quick access to all grouped items.
  4. Management: Collections can be edited, reordered, or deleted as needed.

Impact on User Behavior

Collections have a profound impact on user behavior:

  • Enhanced Efficiency: Grouping related apps and content streamlines workflows, saving users time and effort.
  • Increased Organization: Collections provide a structured and organized way to manage apps, reducing clutter and improving navigation.
  • Convenience: Quick access to grouped items encourages frequent app usage and reduces the need for time-consuming searches.
  • Reduced App Fatigue: Collections consolidate multiple apps into a single location, mitigating app fatigue and making app usage more enjoyable.


Android's upcoming Collections feature is a game-changer for app developers, providing a powerful tool to drive user engagement, improve discoverability, and enhance the overall user experience. By embracing Collections, developers can adapt to the changing digital landscape and ensure that their apps remain essential tools in users' daily lives. The future is bright for apps that leverage the transformative power of Collections.

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